Like several other campaigns this cycle, Christie’s team went for a digital-first approach ahead of any formal announcement: The New Jersey governor launched a campaign website today, just three days before he’s expected to announce his White House bid from the gym of his high school alma mater in Livingston, N.J.
He signaled the site’s launch in a series of tweets this morning.
The simply designed ChrisChristie.com is emblazoned with his signature “Telling It Like It Is” slogan, has areas to sign up for the campaign and donate, and includes links to social media.
Christie has been teasing a presidential run for months, making trips to Iowa and holding multiple town halls in New Hampshire. Just two days ago, he said on a New Jersey radio program that “there’s been absolutely no final decision made by me.”
Christie has some hurdles to climb: In his home state, his approval rating is at an all-time low at 30 percent. And as the 14th Republican to jump into the race, several of his fellow candidates are months of campaigning ahead of him.