Take a big gulp, New York: Hizzoner is about to give you a pop.
Nanny Bloomberg unleashes his ban on large sodas on March 12 – and there are some nasty surprises lurking for hardworking families.
Say goodbye to that 2-liter bottle of Coke with your pizza delivery, pitchers of soft drinks at your kid’s birthday party and some bottle-service mixers at your favorite nightclub.
They’d violate Mayor Bloomberg’s new rules, which prohibit eateries from serving or selling sugary drinks in containers larger than 16 ounces.
Bloomberg’s soda smackdown follows his attacks on salt, sugar, trans fat, smoking and even baby formula.
The city Health Department last week began sending brochures to businesses that would be affected by the latest ban, including restaurants, bars and any “food service” establishment subject to letter grades.
And merchants were shocked to see the broad sweep of the new rules.
And consumers, especially families, will soon see how the rules will affect their wallets – forcing them to pay higher unit prices for smaller bottles.
Typically, a pizzeria charges $3 for a 2-liter bottle of Coke. But under the ban, customers would have to buy six 12-ounce cans at a total cost of $7.50 to get an equivalent amount of soda.
The smaller bottles will generate more revenue for the restaurant but cost consumers more.
It will also trash more plastic into the environment.
Deliveryman Philippe Daniba said he had brought countless 2-liter bottles of soda to customers over his 19 years at the restaurant. The ban, he said, “doesn’t make sense.”
Industry-group officials agreed.
“It’s ludicrous,” said Robert Bookman, a lawyer for the New York City Hospitality Alliance. “It’s a sealed bottle of soda you can buy in the supermarket. Why can’t they deliver what you can get in the supermarket?”
Families will get pinched at kid-friendly party places, which will have to chuck their plastic pitchers because most hold 60 ounces – even though such containers are clearly intended for more than one person.
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