No, Forever 21 is Not Selling Swastika Rings in its Stores


Forever 21 has sold some questionable wares in its time. However, you can rest assured that the Los Angeles-based fast fashion giant is not selling anti-Semitic rings, despite widespread suggestions of the contrary. Forever 21 came under fire on Sunday evening after a photo of swastika rings bearing Forever 21 tags surfaced on social media. The fast fashion giant was reportedly stocking the rings in stores, including ones in New York.

The Fashion Law reports, however, that while the symbol does, in fact, have ties to the ancient Indian language of Sanskrit, in which it means “well-being,” and has been used by Hindus, Buddhists and Jains for millennia, its use in the West is more heavily connected with Nazism – making Forever 21’s alleged use of it extremely controversial.

According to a statement from the brand made exclusively to TFL on Monday, the photo and surrounding fury is the result of a hoax, which appears to have been started by Seth Sklar, a New York-based individual. “Forever 21 takes feedback and product concerns very seriously. With regards to the rings in question, they are not a Forever 21 product and we are looking into the situation for more details,” according to a spokesman for the brand.



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