Obama: ‘We’re Going to Have to…Re-market and Re-brand’ the Affordable Care Act


obama1President Barack Obama told a gathering of corporate executives he’s confident that his model of health care will work in the end, but he said he’s going to have to “re-brand” it to sell it to a skeptical public.

He didn’t use the word “Obamacare” once on Tuesday in talking about his health care law, but he mentioned the “Affordable Care Act” seven times.

“So, look, I am confident that the model that we built, which works off of the existing private insurance system, is one that will succeed,” Obama told the Wall Street Journal’s CEO Council Annual Meeting in Washington, D.C.

“We are going to have to, (a) fix the website so everybody feels confident about that. We’re going to have to, obviously, re-market and re-brand, and that will be challenging in this political environment.”

During a campaign stop in Colorado last year, the president embraced the name that Republicans had given to his health insurance law: “The Affordable Care Act — also known as Obamacare,” Obama said in August 2012. “I actually like the name,” he added. “Because I do care — that’s why we fought so hard to make it happen.”

Obama isn’t the only Democrat moving away from the term “Obamacare.” Rep. Nancy Pelosi (D-Calif.) told NBC’s David Gregory on Sunday that she has always preferred to call it the “Affordable Care Act.” “It — the Affordable Care Act, as I call it — Pelosi chuckles — and have always called it; the Affordable Care Act is right up there with Social Security, Medicare, affordable care for all Americans as a right, not a privilege,” she said on “Meet the Press.”

In his remarks to corporate executives Tuesday, President Obama insisted that the enrollment website “is getting better each week.”

But on the same morning the president spoke, a senior administration IT official was telling Congress that “We still have to build the payment systems, to make payments to issuers in January.”

See more at: CNS NEWS

{Matzav.com Newscenter}


  1. “…affordable care for all Americans as a right, not a privilege,”

    Right there is the crux of what is wrong with liberals. Nobody has a “right” to spend my money.

  2. http://matzav.com/analysis-50-to-100-million-insurance-cancellations-coming
    Analysis: 50 To 100 Million Insurance Cancellations Coming
    Wednesday November 20, 2013 2:28 PM – Leave a Comment

    [Video below.] Has he no shame? President Barack Obama is now shifting the blame for the mess he created with Obamacare. And he’s blaming Republicans.
    Don’t laugh. It’s true.

    all a spin

    First Lady: “We Don’t Think Anyone Should Get A Free Ride”
    Wednesday November 20, 2013 10:50 AM – 3 Comments
    obama-michelleThe president has dispatched first lady Michelle Obama to rally Democrats around his beleaguered Obamacare which she has boiled down to one religious phrase: “There but for the grace of God go I.”

  3. #3, your opinion hits the bull’s eye!

    The left frames all their government welfare programs as “rights” precisely to give them the green light to spend OUR money.

    Nanny Pelosi is a lost cause……