I recently read a letter and then a news tidbit lauding a frum business for providing a booth following Hurricane Sandy for recharging cell phones free of charge. The lines were so tremendous that they had to put up a second booth. This was praised as being a wonderful Kiddush Hashem, which it was.
The problem I have is that this same business has a policy of not advertising in the frum community. That is, as a company policy, the business advertises in secular media - only, exclusively.
Want a Kiddush Hashem? Support those in your own community. Advertise with those in your own circles. Patronize those in frum kehillos. That, my friends, will be a true Kiddush Hashem.
A Fellow Yid