The chickens at “Traif Bike Gesheft” obviously don’t fix the bikes; they’re just there to keep Joe Diamond company. Joe opened his bike shop, named Traif Bike Gesheft – which translates from Yiddish to “Non-Kosher Bike Shop” – a few months ago in a space behind the Time’s Up bicycle organization in Williamsburg, where he repairs and sells used bicycles, and raises chickens.
The store is easy to miss, though it’s name isn’t. The entrance is a set of swinging saloon doors painted bright yellow that lead to a narrow alley to the right of the building.
Joe says that he has received 500 used bikes, so if you’re looking for a reliable bike, and, if you’re lucky, a freshly laid egg, check out the “Traif Bike Gesheft” shop at 99 South Sixth Street, between Berry and Bedford in Williamsburg.