An Israeli win was announced at the kosher food festival, Kosherfest, which opened in New Jersey on Tuesday: ‘Moses in his basket’ – the vegetarian version of pigs in a blanket won the ‘Best Fine Food from Israel’ award in the festival’s New Products competition.
The product, which belongs to the ‘Hamim ve Taim’ brand, is also known as ‘Vegetarian Hot Dog in a Blanket’ is made of a vegetarian hotdog wrapped in dough and covered in breadcrumbs.
‘Hamim ve Taim’ held on to the title from last year’s competition when it won the same category for its tahina filled falafel. Last year, Osem’s nougat filled Bamba won the ‘Best Kosher Snack’ category.
The vegetarian version of the childhood favorite wasn’t the only winner in the new products competition; it was one of 18 kosher products. A natural watermelon juice was chosen as the best new kosher drink, dried Guava took the crown from Bamba nougat as the best new snack and Kedem’s vodka with vanilla liquor won the best alcoholic drink. Australian flat bread won the overall best new product award.
The winners in the 18 categories reflect the new trend for kosher health food: low fat, with soy substitutes, natural ingredients, gluten free and organic.
Osem, Strauss and A&B Famous Gefilte Fish
This is the kosher food industry’s most important international food festival, with more than 6,000 visitors walking through its doors over two days, on October 26-27. Kosherfest is a meeting place for buyers, agents and distributers from throughout the US and Canada and it is considered the only kosher-focused event in the kosher food industry.
Israeli brands see the festival as a chance to penetrate global trade markets and network with thousands of retailers, caterers, hoteliers and wholesale distributors, from among the worlds leading companies in the field.
Some 140 companies exhibit their wares at the festival, including Israeli brands Of Tov, Yehiam, Tirat Zvi, Osem, Strauss, Prigat, Starkist, Yavne Group, Pereg Spices, Shemen Industries, Matzot Aviv, Maya Food industries and Recanati Winery. Participating American companies included: 30 Minutes Seder, Brands from Yenta Kitchen, A&B Gefilte Fish. Canadian, Australian, British and the Argentine were also on show.
Michal Neeman, manager of Business Development, Food & Beverage branch at the Israel Export & International Competition Institute said that the kosher market is a vital export market. She noted that there was a discernable rise in the number of festival participants from last year, which is most likely due to the economic recession which made it impossible for many exporters to attend last year.