Ivanka Trump Brand Will Open NYC Store In Second Stab At Retail

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Ivanka Trump is trying her hand at brick-and-mortar retail — again.

The first daughter’s brand will open a store in Trump Tower on Manhattan’s Fifth Avenue, according to signage in the building. The location is slated to debut later this year, giving the tourists who throng to the site a chance to buy Ivanka Trump merchandise.

It’s unclear what products will be sold at the store or when exactly it will open: A sign promised a fall 2017 debut, but representatives for the brand declined to give specifics.

The shop would represent Ivanka Trump’s second foray into branded stores. She previously opened a fine jewelry boutique on the Upper East Side of Manhattan in 2007, before moving to the SoHo neighborhood in 2011. That location shut down in 2015, according to the New York Times. In 2013, the brand opened a luxury store in a high-end mall in downtown Beijing, but that location was shuttered as well.

(c) 2017, Bloomberg · Lindsey Rupp, Taylor Cromwell 



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