Market leading e-cigarette manufacturer Juul will stop selling its popular mint flavor, the company announced Thursday, following the release of two studies showing mint was one of the most popular flavors among teenagers who vape.
Studies published Tuesday in the Journal of the American Medical Association showed mint was the most popular flavor for high school students who used Juul in 2019. Juul CEO K.C. Crosthwaite said the decision to pull mint was made in light of those results.
“These results are unacceptable and that is why we must reset the vapor category in the U.S. and earn the trust of society by working cooperatively with regulators, Attorneys General, public health officials, and other stakeholders to combat underage use. We will support the upcoming [Food and Drug Administration] flavor policy,” Crosthwaite said.
Read more at The Hill.