Mayor Bloomberg Releases The Rules Of The New Sugary Drink Crackdown

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bloombergNYC Mayor Michael Bloomberg spent a good part of Thursday defending his decision to target New York City’s sweet tooth again.

He’s proposing new rules to ban big sizes of sugary drinks. The mayor said they’re causing New Yorkers to pack on the pounds, CBS 2’s Marcia Kramer reported

For the mayor, it’s a sugar smack down, and while he’s not going to make people take a “sugarlizer” test, he is taking giant steps to limit the size of sugary drinks people can buy.

“Every public health expert across the country is wringing their hands. This is becoming a devastating public health issue and epidemic and you have to go something,” Bloomberg said.

Bloomberg said the epidemic is obesity – more than 20 percent of kids and adults in New York City are overweight, and a big culprit, he said, are big sugary drinks, with an emphasis on the word “big.”

“Every study shows that you will eat a very big proportion of whatever is out in front of you,” Bloomberg said.

So big is out and super size is out. From now on 20,000 restaurants that received letter grades from the city health Department, food carts, movie theaters, sports stadiums and arenas can only sell 16-ounce sugary drinks.

More rules include:

* Large sugary coffee and tea confections are out unless they have 51 percent milk

* Stores that allow customers to draw their own drinks wouldn’t be allowed to stock cups larger than 16 ounces

* There are no restrictions on diet sodas or beverages with less than 25 calories per ounce

The mayor is winning praise in some circles.

“I think it’s a brave thing. It’s a brave thing to do. After all, one of the roles of government is to protect its citizens,” said Cara Wolper of the New York Obesity Research Center.

However, others said the mayor’s nanny state initiatives against trans-fats and salt, banning food donations to homeless shelters because you can’t measure the fat and salt content, can tend to take the joy out of life.

Bloomberg’s response?

“Oh, come on,” he said.

The mayor, it seems, is not taking into account the issue of mixed messages. Today he’s banning super-sized drinks to curb obesity, but he also issued a proclamation making Friday doughnut day in New York City. Kramer asked Deputy Mayor Linda Gibbs about it.

“The celebratory events, the naming days in honor of individuals or items or frivolities that are fun and exceptional joy are quite distinct from a public health agenda,” Gibbs said.

Right now the fine planned for those who still sell big drinks is $200, and it won’t affect their restaurant rating, but we could be looking at stiffer penalties down the road.

{CBS Local/ Newscenter}


  1. This illegitimate Mayor is out of his mind! Just like Obama, he’s trying to strip the citizens of their freedom’s! Just like Hillary Clinton, he has two sets of rules – one for the dumb stupid tax paying little worthless citizen, and a separate rule for their own arrogance! Out with all these sleaze bags!

  2. See – a major natural-health professional.

    The RMB”M (Maimonidies) speaks about health in Perek 4 of H’ De’os

    B’briut – with Health

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  4. “trying to strip the citizens of their freedom¬ís!” Spoken like a true Am Ha’Aretz. Just that comment alone is worth a response. America is crumbling right under your nose. Do you know why? For one, YES! Freedom is a virtue, but there are limits to Freedom, which the American society has chosen to disregard. It is called Hefkarus. Americans do not know when to say STOP! Enough! Now as Jews, we live and are guided by the Torah. Such a comment (trying to strip the citizens of their freedom¬ís!) would not be uttered by a true Torah Jew. Besides, Mr Term Limits, if you are a Jew, what are you doing there? All Jews should be in Eretz Yisroel.

  5. Comment from Term Limits
    May 31, 2012 at 8:51 PM

    This illegitimate Mayor is out of his mind!

    How can Mayor Bloomberg be “illegitimate”? Noo Yawkers elected him once – and then re-elected him for a further two terms!

    As they sowed, so shall they reap.

  6. It isn’t up to anyone but ourselves to decide what to eat and drink (free will).

    We ourselves determine what’s good and bad for us, not the goverment (at any level).

    I myself don’t drink much soda, but that doesn’t mean that I shouldn’t be allowed to.

    Won’t be visiting NY any time soon for reasons just like this one. Won’t be long before they will be trying to regulate the air we breathe.

  7. To “Yesh LeHavin” #6:

    “Mr Term Limits, if you are a Jew, what are you doing there? All Jews should be in Eretz Yisroel”

    Oh really! Are you a posek for Kllal Yisroel? I guess you know better than Reb Moshe, Reb Yaakov Kaminetzky, Reb Yitzchok Hutner, Reb Shmuel Berinbaum, Rav Pam, Rav Chaim Stein, Reb Baruch Zorotzkin, Rav Ruderman, Reb Aaron Kotler, Reb Avraham Kalminovitch, Satmar Rebbe, Lubavitcher Rebbe, etc, etc… Zichronim Livracha!
    P.S. What are you doing on the internet?

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