The brand Heinz may be synonymous with ketchup for most of the world, but no longer in Israel, the Health Ministry recently ruled, Haaretz reports.
Heinz will no longer be allowed to label its red sauce as “ketchup” in Hebrew in Israel after local food manufacturer Osem successfully argued that its competitor’s product doesn’t meet the definition of Israel’s tandards institute. Heinz’s product must be called “tomato seasoning” instead.
The ruling does not affect English labeling.
Osem petitioned against its competitor, arguing that the Heinz ketchup does not contain enough tomato paste to be considered ketchup under Israeli regulations.
Haaretz reports that Heinz’s local importer, Diplomat, is filing its own petition to have the local definition of ketchup changed.