[Video below.] Ted Williams, the Brooklyn native and Ohio resident who recently became famous for his powerful pipes, is the new voice of Kraft Macaroni & Cheese.
Recently, Columbus Dispatch videographer Doral Chenoweth III filmed a brief interview with Williams, who until last week panhandled on the corner of a highway.
As reported here on Matzav.com, the video went viral and Williams started scoring TV appearances and job offers, including a position with the Cleveland Cavaliers doing voiceovers for their arena.
Kraft, along with the 12 million people who have seen the video on YouTube, also fell for Williams. Spokeswoman Lynne Galia said, “Like many others, Kraft Macaroni & Cheese and our ad agency was moved by Ted Williams’ story. His amazing voice is perfectly suited to our campaign. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment. Kraft Macaroni & Cheese has a tradition of bringing families together and helping those in need and we’re thrilled to help Ted on his journey to re-establish himself.”
The ad, which Williams filmed after an appearance on the Today Show, premiered on ESPN on Sunday night during the Kraft Fight Hunger Bowl in San Francisco, the culmination of Kraft’s Huddle To Fight Hunger Campaign.
It remains to be seen whether the opportunities will endure once the glamor of the tale wears off. Still, given Williams’s great talent, one’s gotta guess that they will.
Click below to watch Ted’s ad for Kraft:
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