Black Friday: U.S Shoppers Spend Over $2B Online In Opening Hours


American consumers splurged more than $2 billion online in the first hours of Thanksgiving shopping on Thursday, while crowds were largely thin at retailers on the eve of Black Friday, reflecting the broader trend away from shopping at brick-and-mortar stores.

While store traffic still remains an important indicator, a lot of shopping during Thanksgiving and Black Friday now happens online. Adobe Analytics, which measures transactions from 80 of the top 100 US online retailers, estimates $7.5 billion in sales for Black Friday online, a growth of over 20.5 percent year-over-year.

As of 5 p.m. ET on Thanksgiving Day, shoppers had spent $2.1 billion online, up 20.2 percent on a year ago.

Read more at NY POST.



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