NORMAL IS OFFENSIVE: Unilever To Remove ‘Normal’ From Beauty Products Packaging

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Consumer goods conglomerate Unilever said Tuesday it will no longer use the word “normal” to advertise and package its beauty and personal care products and will ban the excessive photoshopping of models as part of its inclusivity policy.

The company, which owns skincare brands like Dove and Simple and haircare brands like TreSemme and TIGI, said the word “normal” will be removed from the packaging of at least 200 products within a year.

It also said it will increase the number of advertisements featuring people from diverse groups, and that it will not “digitally alter a person’s body shape, size, proportion or skin colour in its brand advertising.”

Many skincare and hair products use phrases such as “for normal skin” or “normal hair,” and Unilever says its global research suggests that using “normal” as a descriptor “makes most people feel excluded.”

Read more at NEWSMAX

{Matzav.com}


6 COMMENTS

  1. This is what happens when not normal people are the lawmakers. Can’t wait for President Trump to put law and order back to the country and get rid of those professors indoctrinating these meshugasen.

  2. ‘research suggests that using “normal” as a descriptor “makes most people feel excluded.”’
    Well there you have it, proven by ‘research’: MOST PEOPLE BELIEVE THAT THEY ARE NOT NORMAL!
    Welcome to America 2021

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