President Donald Trump’s campaign is reorienting its summer TV advertising strategy to focus on states that will begin voting sooner than others, after the reelection went dark on TV in an unusual move this week, leaving the airwaves to Joe Biden.
Trump’s campaign will begin running ads Monday in a cluster of states ahead of the early voting period. The move represents a shift for the campaign, which for months has been spending heavily in a wide array of battlegrounds. Bill Stepien, Trump’s newly appointed campaign manager, has spent recent days reevaluating the advertising strategy as the president gears up for the final three months of the election.
Trump previewed the forthcoming offensive in a Friday afternoon tweet, writing: “We are doing a new ad campaign on Sleepy Joe Biden that will be out on Monday. He has been brought even further LEFT than Crazy Bernie Sanders ever thought possible.”
Read more at Politico.