A tony private aviation charter company took the media for a ride — when they made up a phony spokesman and issued press announcements under his name, an executive admitted in a new interview.
Blade, which provides chartered jets and choppers to the wealthy, created the fictional PR man Simon McLaren, who gave comments to outlets including the New York Times and Washington Post, CEO Rob Wiesenthal told Insider in an article published Thursday.
Wiesenthal insisted that the information issued under the McLaren character’s name was always accurate — and claimed that a lot of growing companies use the tactic because they just don’t have the staff to have a full-time PR rep.
“As a small company, everyone has to wear many hats. When it was appropriate for a spokesman to respond to a press inquiry, rather than the CEO, given that we did not have a spokesman, we used the pseudonym,” Wiesenthal told Insider.
Read more at NY Post.
{Matzav.com}
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